Sales and marketing

No business can afford invisibility, which is why the way a business markets itself and how it plans its sales are vital to its development and growth.

• Assess your competitors
• Brand awareness: making your mark
• Direct marketing
• Growing the top line with a marketing audit
• How much to spend on marketing?
• Selling benefits not features
• SWOT analysis - look before you market
• The value of a marketing plan
• Distance Selling Regulations: an introduction
• Advertising: complying with the rules