What are the challenges for small businesses today? The panel of accounting experts at this years XeroCon 2017 at ExCel London included our own Olly Evans and focussed on the issues of the day for SME’s.
It’s tough running a small business, keeping up with staff issues, your supply chain, keeping clientele happy. Finances do not always make it to the top of the agenda for business owners and yet according to Olly Evans ‘they should be the driving force behind your decision-making’.
Today’s forward-looking accountants recognise that businesses don’t just want historic numbers, they need someone to make sense of their financial situation in the here and now. And then, even more importantly, to help them look at what’s working, what’s not and plan the next moves.
‘Xero helps us keep our client’s financial information up-to-date, see what’s happening in real-time and then run some jazzy reports showing trends and future possibilities. It’s the closest we can get to a crystal ball!’
‘Many clients really do not enjoy the financial side of running their business, but with Xero we’ve seen a sea-change in owner’s engagement with their numbers. Our business reviews shine a clear light on where the business is heading and its possibilities; one owner emailed me with ideas at 4 o’clock in the morning!’
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